Retail · 2026.05

Poltrona Frau brings True Over Time to New York

During NYCxDESIGN and ICFF 2026, Poltrona Frau presented the collection at its Madison Avenue flagship in New York.

Poltrona Frau brings True Over Time to New York
Moshen casa — Retail

On the occasion of NYCxDESIGN and ICFF — the International Contemporary Furniture Fair — Poltrona Frau unveiled its 2026 True Over Time collection in the United States, transforming its Madison Avenue flagship into a fully renewed space.

Why it matters

The New York installation places the collection in a dense urban retail setting rather than a fair booth, showing how the pieces behave in a room with windows, daylight and a street outside.

Source

https://www.poltronafrau.com/ch/de/about/news-e-media/icff-event-2026.html

Next: Minotti unveils its 2026 collection in the Minotti Pavilion

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