Brand news · 2026.05
Giorgetti marks 128 years of design at Milan Design Week
Giorgetti used Milan Design Week 2026 to stage 128 years of design culture, treating tradition as living material rather than nostalgia.
Giorgetti brought 128 years of design culture to Milan Design Week 2026 with a collection that places identity and craftsmanship at its centre. The house chose continuity: tradition is treated as living material that is reshaped each time it is used.
Why it matters
The presentation is a case for continuity over novelty — old techniques re-read in a contemporary language, which is also how a workshop keeps a recognizable hand after changing the collection.
Source
https://dobbit.pmgdev.be/nl/dossier/CMGbe0008S55_00